Frequently Asked Questions

We all know it’s a busy old life as a dance teacher – so take a look at these Frequently Asked Questions to find out more about making life a little easier:

Frequently Asked Questions

Do I need any qualifications or paperwork to work with Popdance?

Yes, you need to be a qualified and experienced dance teacher to run Popdance parties, classes and workshops. If you want to work with children, you will need an enhanced DBS (or your country’s equivalent) and we also advise that you have your own public liability insurance.

I’m not sure what the difference between the two packages are?

Being a registered teacher means that you may be offered paid dance jobs in your area from us.

Customers will be passed directly to teachers who have a Popdance Licence – Plus customers can book directly with our Licencees.

A Licencee means that the teacher get access to all the resources they need to enable them to run their own Popdance parties, workshops, classes and events, under their own name or they can use the Popdance name and charge what they want to. They will promote and market them and customers can book directly with them.

If Licencees want the help of our team in bookings and supporting their customers, then we can also offer that service and simply pay the Licencee the hourly rate.

What equipment will I need?

You will need a great sound system and access to something like spotify so that you have access to the tracks that your customer wants. You can get great compact sound systems these day – and please make sure it has the capability of playing the music loudly and it can cope in a school hall for instance.

I run a dance school with lots of dance classes, how can working with Popdance help me?

Popdance not only gives you tons of choreography to choose from, but we also have tons of marketing tips, downloads, how-to’s, paid work opportunities, and tools for you to run successful and profitable classes, no matter what type of class they are – so if you are running ballet, tap or modern classes too, all of the Popdance tips and resources can help your school in many aspects – as well as benefiting from our marketing expertise and being part of the team – Popdance gets involved and is more than happy to publicise our Partners dance schools too.

If you become a Popdance Licencee, then your team are also welcome to run Popdance for you under your Licence agreement with us – enabling you to make additional money without having to deliver everything yourself.

I have other dance teachers within my school – can they teach Popdance too?

Absolutely, yes. If you are a Popdance Licencee your team can run Popdance under your one Popdance Partner licence!

I love to choreograph myself – why would I want to use someone else’s choreography?

At Popdance, all of our Licencees are part of the Popdance Team. We have so many skills, ideas and passion amongst us and that’s what makes Popdance a fantastic company to work with. As a Popdance Licencee, you are invited to choreograph for Popdance and get paid for it!

So, if you love to choreograph, why not get involved and get paid too! Plus, you get to see and use tons of choreography from all different choreographers, so there are lots of different influences and ideas to work with. And, you can use your own choreography too.

New choreography is added to the Popdance portfolio regularly – so there’s tons to choose from.

Is it expensive to market and publicise your classes?

With modern technology and tons of tools that are FREE to use on the internet, the world is pretty much our oyster.

Plus we have tons of FREE marketing ideas, tools and downloads in POP (our Popdance Teacher website) that you can use – AND all our partners and licencees receive marketing tips straight into their inbox each month.

AND with our in-house graphic designer, we can produce pretty much anything you want :)

It’s often hard to set up new dance classes, how realistic is it to set up and have full classes?

At Popdance, we are very realistic. We know that adult classes can often be hard to set up and fill at the start. Children’s classes are much easier. That’s why we recommend that when you first start with Popdance, that you market parties and workshops initially. These are incredibly simple to market, with no financial outlay and no pressure to get people into your class. Once the word is out that you offer parties and workshops, then you can simply say yes or no to bookings and it’s an additional income for you. There’s lots of tips and advice on how to get bookings and how to market what you offer – plus you can always chat with us and other Popdance licencees and registered teachers in our private members only facebook group to see how others are doing it.

For someone who has a “day job”, how much would it take to get set up?

Again, we would suggest that you start with the parties and workshops initially. In terms of set up, if you are a Popdance Licencee, it’s as simple as us adding information to your webpage that we give you on the Popdance website. So we could add Popdance Kids parties, Adult parties, hen parties, and workshops in schools, brownies, cubs etc. and the prices you want to charge on your page. Plus we can add information about anything else that you offer.

We will promote the fact that dance is available in your area and there are also tips and advice on how to market from your side, so if you wanted to let local facebook groups know that you offer parties, if you wanted to let schools or brownie groups know etc we have tons of tips and ideas to help you.

Or, you don’t have to do anything if you don’t want to (although the more you do in your local area, the more work you will gain). But even if you did nothing, you will be offered work from us as well as other Popdance Licencees – plus you can promote any other dance, fitness or yoga services!

I have no experience in marketing and wouldn’t know how to go about getting my own clients initially – can you help with that?

Absolutely. We can show you the ropes and how we make sure our customers get the best service possible. Plus there’s tons of ideas, templates, downloads and how to videos on the Popdance Teacher website.

You seem to be mainly UK based, is Popdance something I can offer overseas?

Absolutely. Whilst we started here in the UK in 2009, Popdance is also available overseas. It’s very much in demand and that’s why we are expanding our network even further. Popdance is simple to set up, great fun as well as profitable and supportive.


If you have any other questions, please do email us at [email protected] and we will be happy to answer them.