When was the last time you asked your customers what they thought?
Are you scared to ask them? Do you think it just opens a can of worms? Back in the early days, we used to be scared to ask for feedback. Worried that it would make it too easy for customers to say what they didn’t like about us or prompting them to find something to complain about. But do you know what? It’s the best thing we ever did!
Some people we’ve spoken to are scared of having a prescence on twitter or facebook.
“What if someone bad mouths us on there, then everyone will see it?”
We would much rather know if people are saying what they don’t like about us, than to not know. By knowing, we can address any issues, rectify them, learn from them and usually come out shining at the other end.
People have respect for companies that learn from their mistakes and sort out any problems and issues straightaway, and usually then become an advocate for them! We know when we’ve been in that situation ourselves, when we’ve informed a company of an issue that we may have, and they get on it and sort it out straightaway, the customer service we experience and the solution to the problem make us feel much better about that company. Who would rather have their customers going off telling others of their issues rather than to them?
Honest feedback is amazing! When you work inside your business, you often get blinkered to how others see you. What you may think your business projects, others may think differently. You may also be pleasantly surprised at what people say about you and your services.
Lovely feedback feels amazing, but don’t get knocked down by constructive criticism either – it’s not personal, and it helps you to see what it is your customers want – or what can be improved.
After every party, event, workshop we run, we ask our teachers and our customers for feedback. We ask how it all went and we also say that we value ALL feedback – making it easy for our customers to say if there was anything they felt could be improved upon. It makes our customers and teachers feel special, that we care how it all goes – because we do.
Asking for feedback gives us the opportunity to form a relationship with our customer, to make them feel special and for them to know that their opinion is valued. It also gives us fantastic testimonials for our website, social media, pr, and, if things need addressing, it gives us the opportunity to do that too – to learn, grow, adapt and make changes.
So go on, give it a go – ask your team for feedback, ask your customers for feedback – ask your facebook fans and twitter followers for feedback. Don’t be scared – embrace it! It will make a big difference to your business.
So, having said all of this – we would LOVE your feedback please – we have 9 simple questions to ask you and we would LOVE your HONEST feedback please.
Take a look at our short survey that we’ve created using a FREE online tool called SurveyMonkey and feel free to create your own – take our short survey here and you could win a tasty treat delivered to your door:
TAKE OUR SHORT SURVEY HERE AND YOU COULD WIN A TASTY TREAT DELIVERED TO YOUR DOOR
If you would like to chat with us directly too, and give us your valued feedback, please email [email protected]
Let us know how you get on – we would love to hear from you.