We are super chuffed to be Finalists in the Chamber of Commerce Awards for Business Growth!

Here’s the criteria:

Business Growth Award

This category recognises a business which has achieved significant and sustained growth or development. This may have manifested itself through traditional financial metrics such as a substantial year-on-year growth in turnover or a comparable increase in profitability. Equally, it may
be represented through an increase in employees, the opening of new premises or embracing new markets or diversifying in to new product lines. Nominees should be established businesses which have been trading for a minimum of three years as of the 20th May 2020.

The judges will be seeking to present this Award to a business which can tangibly demonstrate the growth experienced, how it has been achieved, how the growth cycle has been managed and its positive impact on the business itself along with the benefits to the local economy.


It’s been an incredible journey over the past 11 years – we’ve learned loads, met amazing people, travelled extensively, zoomed, danced, chatted, connected, supported and helped lots of dance teachers to grow their businesses, as well as getting people healthy, fit and feeling amazing through dance.

Thanks for the nomination and to the Chamber for recognition of our achievement, and a big, big  Thank You to the Popdance Team, our partners, our customers and our families.


Here’s a little look at our journey:



Single Popdance class set up purely for family and friends here in St Albans

Due to success of that class, other dance teachers wanted to open Popdance in their areas, so 4 more classes were set up in Manchester, Blackpool, Watford and Essex.


Sue Wybrow gives up the day job to concentrate on Popdance.

Popdance Kids introduced due to demand from parents wanting Popdance for their children and also for Holiday Park company, Park Resorts

Popdance train 100 “bluecoats” to deliver Popdance within Park Resorts

Popdance open 20 more classes across the UK and introduce Popdance Kids Parties.

Popdance also travel the UK and Ireland running Popdance workshops for teachers to see what Popdance is all about.

Popdance take part in Guinness World Record for Worlds Longest Dance with Ben Hammond in London. We were thrilled when Ben smashed the world record!


Popdance Tots created, again due to demand from parents

Tots parties introduced along with hen parties, corporate teambuilding events and wedding dances.

Paid speaker on “Marketing for Dance Teachers” at IDTA (International Dance Teachers Association) Conference in London, Leeds and Birmingham


Popdance Fit, a cardio based dance class, introduced along with Popdance Seniors – aimed at the over 50s

Popdance launch “Dance My Street” charity campaign with Arlene Phillips. People across the world took part and shared their videos of them dancing in their street – all donations went to Alzheimers Society.


Popdance continue to grow their team – including in Oregon and Florida in the USA, Azerbaijan and Greece


Popdance Fit awarded 16 Reps points for it’s programme. These are accreditation points that fitness instructors gain as part of their Continuing Professional Development.


Popdance publish “101 Marketing Tips for Dance Teachers” book – available on Amazon


More Teachers join the team – including in Cyprus, Switzerland, Ireland, Scotland, Saudi Arabia and Hungary. More teachers find Popdance via word of mouth, social media, our monthly ecomms and understanding the benefits of working with us. It’s all about working together, helping and supporting them in running all genres of dance and fitness they may provide, as well as Popdance.


During Lockdown, Popdance classes and parties go online. Popdance has Licensed and Registered Dance Teachers and Dance Schools and works with approx. 2,500 teachers worldwide to deliver incredible Popdance classes, parties, workshops and events

We also have a full merchandise range – from clothing to accessories

2020 and beyond

Our focus is on working with more dance schools and dance managers internationally to enable them to run Popdance in their areas as well as support them in all genres of dance or fitness that they offer.

If you know any amazing dance teachers or dance schools, please point them our way – we are passionate about helping people to make a fantastic living doing what they love – dance!