We had a great session on zoom with other panellists and soon to be graduates of dance at Middlesex University this afternoon.

The session was about marketing yourself as a dancer, choreographer or dance entrepreneur and we were asked by the University to join their panel of dance practitioners, entrepreneurs and marketing experts to talk about creating and marketing for dance.

We discussed the key ingredients for developing a strong and memorable brand

What we’ve learnt about marketing since forming our own companies

How to communicate and effectively market dance businesses and services

What channels to market with and communication strategies


Whilst there are many things to consider for these young dancers entering the next stages of their careers, one thing was unanimous and that was:

  • Bring your personality into it
  • Show your passion
  • Go for it
  • Go the extra mile
  • Stand out
  • Keep going for it
  • Aim high
  • Don’t take things personally
  • Look at what you are going for and work backwards, how are you going to achieve that in bite size chunks.


And, there’s tons of help and support out there for you – from connections on LinkedIn, in facebook communities, engaging on instagram, online meet ups and companies like ours that are there to offer help and support for dancers, for whatever genre of dance, performing arts or fitness they offer.

You will be surprised at how much people are willing to help and support you – all you need to do is ask!