One of the most important things you can do for your dance business


important things for your dance businessWe all have dreams! Most people don’t reach for them! But you have!

Running a dance business, whether it’s just one class a week, a dance school, or working with dance teachers across the globe, is never a simple task!

You create a fantastic class

You get your branding right

You create a website

You get active on social media

You work hard to make your dance business the best it can possibly be


But are you missing a trick?


Are you letting potential customers slip through your fingers?

Are people visiting your website and just leaving?

Are people chatting with you on social media and you have no other way of contacting them?

Are people seeing your gorgeous branding and leaflets and then just walking away?

So what can you do to ensure you don’t miss out on the attention that your marketing is getting.





Something as simple as a button on your website inviting customers to get your offers

Or to get a free dance class when they register their details with you

Or to find out more about how dance is amazing for both body and mind

It’s not about “sign up for our newsletter” – but gaining something amazing in return for giving you their invaluable email address

What are you willing to “give away” in return for that?

What benefit or value can you offer potential and existing clients?



DATA CAPTURE is invaluable to your business

When you have an event, or new classes, or new terms – who are you going to tell?

Of course, you will still publicise via your marketing mix, but what better way than to get this information in front of people who are already interested in what you do??

Building a database of interested, warm leads makes a massive difference – and staying in front of these warm leads with interesting, valuable and tailored offers and information will lead to more customers.




important for your dance business

DATA is key!





There are many free platforms you can use such as mailchimp and constant contact and they are simple to use – take a look and get started if you haven’t yet done so.

Meanwhile, if you would like more FREE marketing tips for dance teachers and you haven’t yet signed up for them to land in your inbox at 10am every Saturday morning, then you can do so here

If you would like to find out more about working with Popdance, take a look here

Have a fantastic week

Sue and The Popdance Team